An Introduction to Email Marketing

This course is aimed at companies looking to use email marketing as part of their marketing mix, or those who have just started and want tips on how to plan and implement effective email campaigns. Course content includes:

  • Introduction to email marketing
  • Planning
  • Building a database of contacts
  • Creating good looking emails that work
  • Tailoring emails
  • Maintaining and expanding your contacts
  • Measuring and improving

Courses can be tailored for specific requirements, companies and industries. For more information, please contact us.