Building a digital relationship with your clients
The rise of social media is an exciting concept but can also be a pretty daunting one to those who do not understand the different tools available or how to apply them to business. Tools such as LinkedIn, Facebook and Twitter provide a brilliant way to create a two way dialogue with your clients and contacts as well as being time and cost effective tools.
So where do you start? Here are a few pointers to bear in mind before you start logging on…
Know your audience – Before you start to think about which tools you would like to use, do some research into where your audience are most active. It makes sense to start with the tool where the largest segment of your market exists and get that up and running successfully rather than attempting to launch a handful of social media tools at the same time.
Think about the benefits – Each social media platform has slightly different benefits and should all be used differently. LinkedIn is a great way to keep a dialogue open with your business contacts and update them with any new developments, Twitter creates the chance to have concise topical conversations within 140 character tweets using hashtags to easily identify topics and Facebook includes the ability to easily share photo and video content.
Listen then act – Social media isn’t about broadcasting your message to whoever will listen. It is about taking the time to listen to your audience, understanding what they want and providing a helpful service. The aim is to open a two way dialogue with your clients, showcase your expertise and hopefully persuade them to buy.
Remember personality counts – Credibility is more important to customers today than ever before. They don’t just want to know you have a great product or service, they want you to be ethical, environmentally friendly, interested in your location and overall they want to like you. Remember to show your personality through your social media presence, get involved in local initiatives and share interesting and important information over and above your company messages.
Social media is part of what you do – Whether you choose Facebook or Twitter, remember it is part of your marketing and shouldn’t be a stand-alone initiative. Link it back to content on your website, promote any PR activity you may have, mention any networking you are attending and promote your use of social media on items such as flyers, banners and business cards.
For more details on how to use social media in business, give us a call or pop us an email.